For Sale Campaign

Luge Canada was looking for its first-ever corporate sponsor to fuel the team’s drive to the podium. Chris developed a plan that took luge to its community roots and assembled a group of Canadian youth to join the luge team at a local toboganning hill where the team officially put themselves on the market by pasting “For Sale” stickers on their helmets. The campaign – covered by media nationwide – landed the organization’s first sponsorship deal worth $1 million over five years.

Four years later, the campaign was resurrected by putting a “For Sale” sign above the track, and was followed up by two turnkey fundraising initiatives that resulted in the creation of a children’s book, “Lucy Tries Luge,” and the donation of a cow by a local rancher to provide the much-needed protein to power the athletes to record-setting performances at the 2014 Olympic Winter Games.  

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